Taking your business online? 5 Marketing Mistakes That Will Cost You Sales Getting your business online can feel exciting… and a little overwhelming. There are so many platforms, tools, and strategies being thrown around that it’s easy to end up spinning your wheels, trying a bit of everything and not [...]
When you’re growing your business online, it can feel like there are a million different numbers to keep track of. Page views. Followers. Engagement rates. Clicks. Reach. Sales. Likes. Shares. CTR. Conversions. Funnels. 😵💫 If you’ve ever opened your analytics dashboard and felt overwhelmed, you’re not alone. The good news [...]
A Smarter Way to Make Every Pound Work Harder Running ads can feel like an exciting next step for your business. It’s tempting to think, “Once I start advertising, the sales will roll in.” But here’s the truth: ads don’t fix marketing problems — they amplify what’s already there. If [...]
When you’re just starting out, marketing can feel like throwing spaghetti at the wall and hoping something sticks. digital marketing confusion You post on social media. You write a few blogs. Maybe you even run the odd ad. But deep down, it feels a bit… scattered. Like you’re [...]
Content Pillars: The Simple Strategy Behind Consistent, Purposeful Marketing If you’re a small business owner who’s passionate about what you do and the difference it can make for people — but marketing still feels a bit new — you’re absolutely in the right place. I love marketing, and this is [...]
If you don't know where to start when it comes to posting on social media to promote your services or products, then you might need to take a closer look at your avatar/ your ideal customer. So let’s start from the beginning, what is an avatar and why do [...]
Effective time management is an essential skill, and hour blocking is an easy and powerful way to master this skill. You can use it to block off hours in your schedule and get more things finished. It enables you to take control of the minutes in each day. When trying [...]
